Staying “top of mind” to more people will lead to more opportunities. Period.
It is the same with sales: Every brand wants to stay top of mind with their customers.
Let me teach you how to sell:
The Marketing Rule of 7 states that a prospect needs to see or hear an advertiser’s message at least 7 times before they’ll take action to buy that product or service.
This is the SAME thing on the other side of the table. If you are reaching out cold to a recruiter to ask for a coffee chat, you are trying to “buy” their time.
But they don’t know you – they don’t owe you anything. Start by engaging with their posts, tagging them and asking questions, commenting insightful opinions.
Guess what they do when you comment? They likely will click on your profile and see who you are. BAM
After doing this a few times, THEN make your ask.
I guarantee you that this will lead to more recruiters/hiring managers saying yes to your ask for a call.
When someone goes to fill an internship or job, they are going to start with the people that are “top of mind”.
When I cold outreached to Marisa Jones (a senior recruiter at Airbnb) to speak on The Final Round, she mentioned that even though we never met before, she saw my name on LinkedIn meaning I was “top of mind”.
You can do this on LinkedIn by:
– Liking posts
– Commenting on posts (and tagging people)
– Posting your own content
– Setting up coffee chats
– Messaging people with updates
As you continue to network, make sure you know what NOT to say (as shared in the blog here).
Go stay “top of mind” and just wait for the people to start knocking on your door…