Calling all internship or job-seekers…
Do you send 𝐧𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐞𝐦𝐚𝐢𝐥𝐬 but 𝐧𝐞𝐯𝐞𝐫 𝐫𝐞𝐜𝐞𝐢𝐯𝐞 𝐚 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐞?
How do you know if your emails are being ignored or maybe never even opened?
I hate to break it to you… but you are at a disadvantage if you are not using an 𝐞𝐦𝐚𝐢𝐥 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 when networking.
💡 Let me explain.
Sales teams at companies pay for Customer Relationship Management (CRM) software to track their interactions with customers.
Networking is very similar to sales since you are outreaching (often cold) to individuals and trying to build a pipeline of qualified “leads”. Instead of trying to sell a product/service, your goal is to “sell your story and value” when speaking to that individual during a coffee chat. ☕
Email tracking software allows you to:
1️⃣ Check if the receiver opened your email
2️⃣ Monitor what day and time your email was opened
3️⃣ View the number of times the receiver opened your email
This allows you to learn what content fuels engagement and if the lead is warm or not.
Here are links to my 2 favorite FREE email tools
Note that you do not always need to resort to cold email when sending outreach messages for networking.
You can also try messaging the person on LinkedIn, but you must know the differences between 1st, 2nd, and 3rd connections and how that changes your outreach approach, as shared in the blog here.