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How LinkedIn Is Supporting Creators

By December 5, 2021February 12th, 2023No Comments
How LinkedIn Is Supporting Creators

Have you realized the HUGE trend happening on the backend of LinkedIn?

LinkedIn is starting to support content creators. But why? We first need to understand how the platform works and why it makes business sense to do this.

LinkedIn today is what TikTok was in 2020 meaning LinkedIn is a content deficient platform.


If you think about all other social media platforms (Instagram, Facebook, YouTube, etc.), there is an abundance of content. This makes it harder to grow your following and harder for your content to go viral. But not LinkedIn.

According to Kinsta, only about 1% of LinkedIn’s 260 million monthly users create content. That means the opportunity to be seen has never been greater!

So why does LinkedIn care if you create content? Well, content creators will bring their audiences to the platform. And the more content means the more real estate to advertise, which is the main way LinkedIn makes money and how they can be free to users.

More content creators –> more content –> more audiences –> more “real estate” to advertise around –> more advertising revenue.

Now that we understand that it makes business sense for LinkedIn to have more content creators on the platform, it makes sense why LinkedIn is building their team exponentially to 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐜𝐫𝐞𝐚𝐭𝐨𝐫𝐬.

For example, check out these “Creator Managers” who work on the new LinkedIn Creator Team:
– Zander Van Gogh
– Almeera Jiwa Pratt
– Cayman Rojas
– David Rosenstein
– Andrei Santalo
– Jeremy Clayton
– Tanya Dubey

Still don’t believe me?

LinkedIn announced that they will be investing $25,000,000 into creators as they supercharge into the creator economy. They recently launched the “Creator Accelerator Program to partner with creatos and help build conversation around the world.

(Source: LinkedIn)

Before the platform gets saturated with tons of creators flooding into the space, I have one question for you…

Are you going to miss the boat? Go post!

If you need motivation, read this blog here.